ford focus EV

Interesting EV report from McKinsey

In a recent report from McKinsey & Company, called ‘How automakers can drive electrified vehicle sales and profitability’, the authors note the advances in battery tech have helped the average battery pack price go down from about $1,000/kWh to roughly $227/kWh since 2010. The report shows growing consumers awareness but still low sales volumes compared to ICE. […]

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