Audi expands EV push with R8 E-tron

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audi_r8_tronAudi issues a press release demonstrating emphasis on Electric Mobility.

INGOLSTADT, Germany — Audi AG says it will invest $17 billion in its business by 2016, with an emphasis on “electric mobility.” Audi also confirmed that the Audi A8 hybrid and Audi R8 E-tron are bound for market in 2012, along with the next-generation Audi A3.

The German automaker said it will spend more than $13.7 billion on the “development of new models and on technologies of the future such as electric or hybrid drive.”

“We are aiming to achieve strong growth on an international scale and boost our lightweight construction and electric mobility areas of expertise in particular,” said Thomas Sigi, Audi AG member of the board of management for human resources.

Audi hired 3,500 people in 2011 and will hire an additional 1,200 in 2012. It said it will invest around $10.5 billion at its plants in Ingolstadt and Neckarsulm “because these domestic sites and their employees are the foundation on which our strong international success story is based.”

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