This is a shock and must make the management at BMW and Mercedes cry in their beer.
The Tesla Model Y has only been on sale in Europe for a year or so and has been very well received by consumers. Elon Musk has said multiple times that he expects the Model Y to be the world’s best-selling car. Not many people believed him. After taking the number two spot in the UK the Model y has now taken the number one spot in Germany.
With our high price for petrol and green subsidies Europe has been a leader in the EV adoption. The demand for electric vehicles in Europe is far higher than almost anywhere on the planet ignoring those crazy Californians, and its EV market has become far more competitive as more and more local brands such as VW, BMW, Porsche and Audi compete there. Hence, it’s quite the achievement for the Tesla Model Y to be the best-selling vehicle in the car capital of Europe, Germany.
According to Heise Online reporting, KBA (German DMV) figures, the Tesla Model Y had 9,846 registrations in September, head and shoulders above the locally made Volkswagen Golf and Volkswagen Tiguan, traditionally popular vehicles in Germany. Perhaps even more surprisingly, the Tesla Model Y destroyed its Model 3 sibling which had 3,878 registrations, a number that nonetheless still put the Tesla Model 3 on top of the mid-size segment.
Overall, 224,816 vehicles were registered in September, including 44,389 new SUVs. This means that the Tesla Model Y alone represented just over 4.5% of the German car market and just over 22% of SUV sales in Germany. Together with the Tesla Model 3, the two models represented just over 6% of the German car market.
The Tesla Model Y also dominated in other markets, being the top-selling vehicle in New Zealand and the second-best-selling vehicle in the U.K as we recently reported.