In a recent report from McKinsey & Company, called ‘How automakers can drive electrified vehicle sales and profitability’, the authors note the advances in battery tech have helped the average battery pack price go down from about $1,000/kWh to roughly $227/kWh since 2010. The report shows growing consumers awareness but still low sales volumes compared to ICE.
McKinsey says that figure will continue to come down, potentially bringing EVs close to parity with the cost of other cars. This process is already in motion, to an extent, with the likes of the Chevy Bolt and upcoming Tesla Model 3.
This chart published on BI using data from Statista show the drop in selling prices per KWh over the last few years.
While this decrease address one of potential EV buyers’ biggest concerns, EV sales are still low, and many roadblocks remain ahead. The driving ranges on most EVs still aren’t as long as they should be; McKinsey itself notes that only “around half” of consumers in the US and Germany actually comprehend how EVs work, and the number of EV charging stations out in the wild is still low.
The GM Bolt and the Tesla Model 3 will bring increasing change to the mainstream EV world and start to make a meaningful impact on the wider car market.

Ørsted pullS plug on the Hornsea 4 Wind project
Orsted cancel plans to build a huge wind farm in the North Sea Ørsted pulled the plug on the Hornsea 4 project off the east of England on Wednesday as it blamed rising costs and interest rates. The scheme would have seen 180 giant turbines built off the Yorkshire coast providing 2.4 gigawatts (GW) of