Interesting EV report from McKinsey

ford focus EV

In a recent report from McKinsey & Company, called ‘How automakers can drive electrified vehicle sales and profitability’, the authors note the advances in battery tech have helped the average battery pack price go down from about $1,000/kWh to roughly $227/kWh since 2010. The report shows growing consumers awareness but still low sales volumes compared to ICE.
ev purchase flow chart
McKinsey says that figure will continue to come down, potentially bringing EVs close to parity with the cost of other cars. This process is already in motion, to an extent, with the likes of the Chevy Bolt and upcoming Tesla Model 3.
This chart published on BI using data from Statista show the drop in selling prices per KWh over the last few years.
2017 0120 battery price chart
While this decrease address one of potential EV buyers’ biggest concerns, EV sales are still low, and many roadblocks remain ahead. The driving ranges on most EVs still aren’t as long as they should be; McKinsey itself notes that only “around half” of consumers in the US and Germany actually comprehend how EVs work, and the number of EV charging stations out in the wild is still low.
The GM Bolt and the Tesla Model 3 will bring increasing change to the mainstream EV world and start to make a meaningful impact on the wider car market.

Share:

More Posts

Orsted wind

Ørsted pullS plug on the Hornsea 4 Wind project

Orsted cancel plans to build a huge wind farm in the North Sea Ørsted pulled the plug on the Hornsea 4 project off the east of England on Wednesday as it blamed rising costs and interest rates. The scheme would have seen 180 giant turbines built off the Yorkshire coast providing 2.4 gigawatts (GW) of

april 2025

April Solar production

Over 500 kWh Produced in April 2025 – Sun most day. Shock. What = April 2025 was warm, sunny and ar times nearly hot. In huge contract to gloomy Feb and March, April stands out as spectualy sunny.  The graphs show 2024 gave 325 kWh and 2023 375 kWh. So 500 is a significant jump.

iphone 16

Latest iPhone Success Is A First For Apple

Apple takes #1 spot in Q1 2025 for Smart Phone Sales Research for Counterpoint shows that the global smartphone market grew by 3% in the first quarter of 2025, driven by growth in emerging markets and “a subsidy-led demand boost in China,” it said.  The research went on to mention the thing that has never

Macan EV Turbo front

Review: 2025 Porsche Macan EV Turbo – Electric PowerED SUV Meets Porsche DNA

Macan Turbo EV The wait is over. Porsche has finally pulled the wraps off the all-electric Macan EV Turbo, and after spending some time behind the wheel, it’s clear: this isn’t just a Macan with a battery. It’s the future of Porsche’s compact SUV — and it’s everything we hoped for. First Impressions Let’s get

Send Us A Message